Strategy - Business Insider
Business Insider logo The words "Business Insider".
Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.

Premium Strategy 2020-12-02T15:28:24Z
Lucy Deland

Running a business can be lonely. Here's how every entrepreneur can build an unofficial board of advisors to get through tough times.

Lucy Deland, cofounder of online invitation startup Paperless Post, explains how to find the right advisors for your business and what to ask them.
Premium Small Business 2020-12-02T17:41:43Z
women under 40 4x3

7 women entrepreneurs under 40 to watch in 2021, according to investors, founders, and executives

Business Insider received 117 nominations from experts in a variety of specialities — here are seven standout leaders innovating in their fields.
Premium Strategy 2020-12-02T16:01:16Z

How a first-time founder who started her business with $300 and discount underwear landed more than $4 million in sales and an investment from unicorn Kendra Scott on 'Shark Tank' in 4 years

Instead of Photoshopped skin and size-0 models, underwear brand BootayBag created an inclusive social media community by showing real customers.
Strategy 2020-12-02T14:00:00Z

The sibling rivalry behind Kellogg's that created the modern breakfast cereal

Iconic cereal brand Kellogg's rose out of a rivalry between its founder Will Kellogg and his digestion-obsessed older brother John Harvey Kellogg.
Advertising 2020-12-02T13:30:23Z

Inside Amazon: Everything we know about the e-commerce giant's growing advertising business

Amazon's ad business is projected to top $17 billion in 2020, but other retailers like Walmart and Instacart are trying to chip away at its dominance.
Premium Strategy 2020-12-02T13:00:00Z

Your next job interview will look radically different according to hiring executives at Twitter, Dropbox, and Zoom

"Remote hiring is here to stay because it is so much easier on everybody," Zoom's chief of people officer said.
Premium Strategy 2020-12-02T08:02:17Z

Four ways major firms including Twitter, Dropbox and Zoom shook up their recruiting strategies for the pandemic

Top companies are now training recruiters to pick candidate's cues virtually and ask more questions to check the culture fit.
Premium Strategy 2020-12-02T08:01:21Z

Tony Hsieh, the late former CEO of Zappos, wrote the definitive playbook on good corporate culture. Here are 4 lessons from his bestseller 'Delivering Happiness.'

"Setting out to create a great long-term company may seem to be an overwhelmingly daunting task at first, but using happiness as an organizing principle can help guide you along the way," Zappos' ex-CEO Tony Hsieh wrote.
Tech 2020-12-02T07:00:00Z

AI 101: How learning computers are becoming smarter

In a new 2018 report,  BI Intelligence, Business Insider's premium research service, describes how AI works and looks at its present and potential future applications.
Premium Strategy 2020-12-01T22:13:35Z

5 employee communications software companies making it easier for staff to stay connected with leadership and each other in the new remote world

The industry that includes Slack and Workplace from Facebook accounted for $527 million in 2018 and is expected to grow to $1.6 billion in five years.
Premium Strategy 2020-12-01T21:54:07Z

How to position your company for acquisition in a chaotic economy, according to a founder who sold his multimillion-dollar company to Thomson Reuters

Brian Fox lead Confirmation through the dot-com burst and the Great Recession before he sold to major conglomerate Thomson Reuters.
Premium Strategy 2020-12-01T21:47:27Z

Employees who trust their bosses have more energy, less stress, and fewer sick days. Here are 4 ways to establish trust with your workers, according to a senior vice president at Salesforce.

At the start of her career, Marie Rosecrans was told to never admit her failures. She ended up ignoring that advice and shares what actually works.
Strategy 2020-12-01T20:05:26Z

Ahead of Giving Tuesday, Coca-Cola held a virtual dinner series event on social justice after funding millions in grants this year

Coca-Cola Brand Director Erica Tuggle says the virtual dinner series centered on systemic racism drew in almost 5,000 audience members.
Tech 2020-12-01T19:06:19Z

As many as 89,000 households have left San Francisco since March, the latest sign of an exodus spurred by the pandemic

The migration out of San Francisco may be due, at least in part, to some tech companies allowing employees to work remotely on a permanent basis.
Education 2020-12-01T17:33:47Z

These are the best e-learning platforms for free or cheap online classes, whether you want to switch careers or pick up a new hobby

Sites like edX, Coursera, Udemy, and Skillshare offer thousands of affordable online courses, certificate programs, and even master's classes.
Premium Education 2020-12-01T16:47:47Z

The lavish gifts and extreme moves wealthy parents use to get their kids into elite preschools, like recommendation letters from Bill Clinton and catering from 5-star restaurants

Two expert consultants share what they've seen parents from LA to NYC do to get their kids on the path to success — starting with preschool.
Premium Strategy 2020-12-01T16:23:31Z

The 2-part PR and content strategy a founder uses to build brand loyalty for her sex wellness startup that just raised $3.7 million

Maude CEO Éva Goicochea stays top-of-mind with customers by building relationships with journalists and turning her company into a wellness ity.
Strategy 2020-12-01T16:16:16Z

8 nonprofits helping Americans struggling because of the coronavirus pandemic that you can donate to right now

Giving Tuesday is a chance for you to help the millions of Americans suffering because of the pandemic.
Premium Strategy 2020-12-01T16:05:19Z

6 bootcamps that cost little to nothing upfront, teach students crucial tech skills, and help them land roles at Google and Spotify

Income share agreement programs, or ISAs, allow students to pay back the full tuition after landing a steady tech job post-graduation.
Premium Strategy 2020-12-01T15:51:57Z

How Exxon Mobil went from being the world's most valuable company to getting booted from the Dow and laying off thousands in less than a decade

Poor structural decisions and the decline of the global oil industry are bringing the former oil empire to its knees.
Small Business 2020-12-01T15:19:25Z

All the security protocols businesses and offices should have in place to ensure they're protected from burglaries, weather damage, and other threats

Cities across the US have reported an increase in break-ins during the pandemic. Here's how to protect your office or store when you're not there.
Premium Strategy 2020-12-01T15:15:49Z

Airbnb CEO Brian Chesky represents a 'new breed of CEO.' Here's how he led the beloved company from near collapse to an expected $35 billion IPO.

In response to the COVID-19 pandemic, Chesky has anticipated new types of travel and thoughtfully adapted Airbnb to the changing hospitality world.
Premium Strategy 2020-12-01T15:01:15Z

We got an exclusive look at the pitch deck ecommerce platform Fabric used to raise $9.5 million in funding. The cofounder and CEO break it down and give their advice for entrepreneurs to perfect their pitch.

The ecommerce company raised $9.5 million in just over a month. Cofounder Ryan Bartley advises entrepreneurs keep funding rounds brief and efficient.
Premium Tech 2020-12-01T14:15:59Z

Here's Airbnb's first-ever pitch deck, which helped it raise over $3 billion from investors. The 真人百家家乐网站home-sharing startup is now on the verge of going public and hopes to raise $2.6 billion more.

Airbnb's first pitch deck shows how it lured its earliest investors. Now, the company is preparing to go public with a valuation of up to $35 billion.
Strategy 2020-12-01T13:33:20Z

Companies whose boards are entirely white men could be delisted from Nasdaq's US stock exchange under new proposals

Nasdaq said listed firms should have at least one female director and one director who identifies as an underrepresented minority or LGBTQ+.
Strategy 2020-12-01T11:28:54Z

Ben & Jerry's maker Unilever is offering a 4-day working week at full pay to its New Zealand staff — and all its 150,000 worldwide employees could be next

Unilever's four-day working week trial will give employees better work-life balance and make the firm more productive, the Ben & Jerry's owner said.
Tech 2020-11-30T21:56:19Z

Tony Hsieh, the late former CEO of Zappos, famously pioneered the concept of paying new, unhappy employees $2,000 to quit in order to maintain a happy, productive workforce

"The Offer" was to "make sure that employees aren't here just for paychecks," the late Zappos visionary Tony Hsieh told Business Insider in 2016.
Premium Strategy 2020-11-30T19:02:28Z

How Jeff Bezos' 'customer obsession' transformed Amazon from an online bookseller into a $1.4 trillion retail giant that's burrowed into every corner of daily life

Amazon is likely your default retailer for at least one product or service. You can thank Jeff Bezos and his strategy of putting customers first.
Premium Strategy 2020-11-30T18:26:31Z
Premium Strategy 2020-11-30T18:25:59Z

Here's the salary breakdown for Wharton's class of 2020, including the industries that are paying its MBA grads the most

Wharton's class of 2020 experienced a decrease in job offers compared with last year, but the median salary for graduates remained at $150,000.
Tech 2020-11-30T17:49:13Z

Tony Hsieh, the former visionary CEO of Zappos, has died. Here's how his radical business philosophy transformed Zappos and made him 'a pioneer of a company culture.'

At Zappos, Tony Hsieh adopted a method called "Holacracy," which aimed to create a company culture that empowered everyone.
Strategy 2020-11-30T16:29:38Z

There are now more women CEOs of Fortune 500 companies than ever before — but the numbers are still distressingly low

Companies with more gender and ethnic diversity in executive leadership outperform companies that are less diverse, research shows.

Learn key takeaways from Salesforce's new 'Trends in Professional Services' report

Salesforce's trend report draws on data from 6,000 surveyed sales professionals — a key tool for those pivoting business strategies around COVID-19.
Premium Strategy 2020-11-30T14:39:02Z

Investors like Alexa von Tobel want to see your startup's 10-year plan. Here's how to organize it in a pitch deck, including the business terms you must use.

Anticipate investors' questions on your 3- to 5-year finances, revenue projections, and what may cause the company to run out of money.
Premium Strategy 2020-11-29T15:00:00Z

OnlyFans isn't the only site for sex-work entrepreneurs. Here are 7 other platforms, with the exact cut that creators take on each.

While OnlyFans distances itself from its sex-work creators, these platforms are welcoming them with competitive payouts and extra features.
Strategy 2020-11-29T15:00:00Z

Inside American Express's virtual mentorship program that's helping low-income teens get into and pay for college

The financial firm has helped over 4,000 students apply for and finance college with its partner Strive For College.
Strategy 2020-11-29T14:15:00Z

I run a PR firm for small businesses. After my brother died in Iraq, it felt like my world exploded — here are the 9 steps I took to rebuild my life and career.

Ami Neiberger-Miller says she had to put her business plans on pause and set boundaries with clients before returning to work.
Strategy 2020-11-29T14:10:00Z

How to design a disaster recovery plan for your remote business before a crisis hits

Collaboration is essential for running a business — that's why planning a great disaster plan can save your company when disaster strikes.
Strategy 2020-11-29T14:05:00Z

Everything you should do during the first 3 months of a new job to make a good impression, according to an executive coach

A new job can be a chance at a fresh slate, Melody Wilding says, so it's crucial to establish healthy work dynamics and fix self-sabotaging habits.
Strategy 2020-11-29T13:41:11Z

I had an unforgettable lunch with Warren Buffett, and by the end of the meal I was convinced he's a success for 5 reasons

Zack Friedman had lunch with Warren Buffett in Omaha, Nebraska. He met a happy workhorse who knows his own strengths.
Retail 2020-11-28T15:07:31Z
Tech 2020-11-28T14:49:06Z

These are the top 10 most popular US states for living in a tiny 真人百家家乐网站home

真人百家家乐网站homeAdvisor used Instagram data to find which states embrace the tiny living philosophy the most in the country.
Premium Strategy 2020-11-28T14:30:00Z

A New York-based CEO and serial entrepreneur swears by carving out 2 'focus days' a week where he doesn't attend meetings. Here's how he works them into his routine.

Lindon Gao, CEO and cofounder of retail tech company Caper, was inspired by Y Combinator founder Paul Graham's "maker's" and "manager's" schedules.
Strategy 2020-11-28T14:15:00Z

A psychiatrist explains why stockpiling and panic buying during the pandemic isn't the same as hoarding

Carol Mathews says hoarding is actually a psychiatric illness that makes it difficult to discard everyday things, not just buying items in bulk.
Strategy 2020-11-28T14:00:00Z

Why putting 100% of your energy into work might actually be hurting your career

Operating at a lower capacity can help you prioritize the most essential tasks and decline unnecessary distractions.
Strategy 2020-11-28T13:01:46Z

7 powerful qualities introverts have that can get them noticed at work

A 25-year career coach outlines how introverts — who might lack confidence — can tap into their strengths.
Premium Small Business 2020-11-27T23:04:25Z

Top fitness entrepreneurs explain how they're building virtual businesses and strong personal brands to win the future of the industry

"The companies that succeed the most online will be those that focus intentionally on building a community," founder and influencer Dee Gautham said.
Premium Strategy 2020-11-27T20:56:21Z

How to teach yourself corporate finance fast, according to a former McKinsey consultant who did it on his own time

Finance strategist Andrew Chen had zero business or finance experience before working at McKinsey — he was a history major and law student.
Executive Lifestyle 2020-11-27T19:30:00Z

Asking yourself these 4 questions will lead to a longer, more meaningful life

According to Dan Buettner, "Only about 30% of Americans actually like their job."
Premium Tech 2020-11-27T18:35:38Z

Meet the 15 executives in Google CEO Sundar Pichai's trusted inner circle who are leading the company's most critical businesses

Sundar Pichai's inner circle of advisors is called Google Leads, a group of 15 executives from across the company's most critical areas.
Loading Something is loading.
View more