Media - Business Insider
Business Insider logo The words "Business Insider".
Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.
Premium Tech 2020-06-23T22:36:00Z
google org chart 4x3

Meet the 15 Google execs who report to CEO Sundar Pichai and are leading the internet company's most critical businesses

Google is facing big new challenges, from the pandemic to regulatory scrutiny. Here's the team of execs backing up CEO Sundar Pichai.
Advertising 2020-06-23T22:07:29Z
Mark Zuckerberg

Facebook's bad week, inside The Athletic, and Red Bull's reckoning

Things look bad for Facebook as a growing number of brands boycott, but the reality is more complicated than that.
Premium Media 2020-06-23T21:22:00Z
Alamo Drafthouse Yonkers Kathy Tran final

Some Alamo Drafthouse Cinema employees in Texas say they've been forced to make a difficult choice as movie theaters reopen: return to work in fear or lose their paychecks

An Alamo Drafthouse Cinema franchise is preparing to reopen in Texas, which saw a new high of coronavirus cases on Saturday.
Media 2020-06-23T20:48:39Z

A TikTok influencer group has launched a new 'travel house' in spite of the pandemic and kicked it off with a 26-person trip to Mexico

Influencer group Clubhouse traveled to Mexico to launch a new "roaming travel house," Clubhouse Explore, this month.
Premium Advertising 2020-06-23T19:15:55Z
Media 2020-06-23T19:15:00Z

Amazon's ad revenue in 2020 is set to grow 23.5% despite the pandemic

Amazon will increase its U.S. ad revenue to $13 billion this year, growing 23.5% when compared to 2019.
Media 2020-06-23T18:37:00Z

Facebook ad revenue in 2020 will grow 4.9% despite the growing number of brands pulling campaigns

Facebook US digital ad revenues will increase by nearly 5% this year to $31.43 billion –– about $4.82 billion less than eMarketer predicted in March.
Media 2020-06-23T17:11:00Z

THE AVOD ECOSYSTEM: As cord-cutting shifts the revenue model of media companies, the ad-supported streaming space is poised to take off — here are the key players brands need to know, and how to work with them

This report examines the expanding range of ad-supported OTT services in the US, including both free and paid services; and how both consumers and advertisers are approaching them as contenders for their time and money.
Media 2020-06-23T17:07:00Z

The 50 best TV show seasons of all time, according to critics

Shows like "Breaking Bad" and "The Wire" consistently won over critics, and their best seasons set a standard for what great TV looks like.
Media 2020-06-23T16:40:32Z

Netflix is bringing 'Lucifer' back for season 6 after previously canceling it — but says this will be the final season

Netflix revived "Lucifer" for a fourth season in 2018 after Fox canceled it and it's been a hit for the streamer.
Insider Intelligence 2020-06-23T15:00:00Z

The Top 5 Trends in Digital Media 2020

Learn how the maturation of social commerce, shifts in publisher revenue streams, and rise of connected TV will shake up the digital media industry.
Premium Media 2020-06-23T13:06:00Z

Twitch will make 80% of its 2020 revenue from subscriptions, according to a Wall Street analyst. Here's how much money 8 of its top streamers make every month from subscribers.

Business Insider estimated how much subscription revenue creators generate on Twitch based on data compiled by the analytics site TwitchTracker.
Premium Advertising 2020-06-23T12:00:00Z

'It's become a CMO-level priority': Roku's chief marketer shares how it's cashing in on the streaming boom during the pandemic and pitching advertisers at the NewFronts

Roku is pitching advertisers on flexibility and incrementality amid the pandemic during the NewFronts this week.
Media 2020-06-23T10:00:00Z

4 ways COVID-19 could impact digital media and marketing

This FREE report gives insight to how disruptions from the coronavirus will ripple throughout the business world, including the digital media space.
Media 2020-06-23T05:00:00Z

THE ESPORTS ECOSYSTEM: The key players and trends driving the red-hot, fast-growing esports space that's on track to surpass $1.5 billion by 2023

Business Insider Intelligence provides a comprehensive breakdown of the key players involved in the fast-growing esports space.
Premium Media 2020-06-22T21:17:00Z

How to get a job interview at TikTok by getting the attention of its recruiters

Business Insider spoke to a head of HR at TikTok to learn more about how to get noticed by recruiters and land an interview at the company.
Premium Advertising 2020-06-22T19:34:10Z

GMMB HR director Chandra Krohl is leaving the firm as it faces a reckoning over diversity and inclusion practices

In a recent article, former employees accused Krohl of disregarding their concerns about a racist culture at the firm.
Media 2020-06-22T18:00:00Z

THE SPORTS STREAMING ECOSYSTEM: How sports are going over-the-top and eroding the last bastion of pay-TV

This report examines how the OTT sports landscape is expanding and fragmenting, and how the fan experience is evolving on digital services.
Premium Tech 2020-06-22T17:30:52Z

The executive producer leading news at Snapchat has left the company

Xana O'Neill was in charge of Snapchat's original news shows and its partnerships with news outlets on its Discover platform.
Media 2020-06-22T15:41:00Z

Google US ad revenues are projected to decline 5.3% in 2020

Google's US digital ad revenues will decline for the first time since eMarketer began estimating ad revenues at the world's leading digital publisher.
Premium Media 2020-06-22T14:56:12Z

An Instagram influencer's guide to negotiating a brand sponsorship and what contract terms to watch out for

For many influencers, especially those primarily working on Instagram, brand sponsorships are a main source of income.
Premium Media 2020-06-22T12:43:00Z

Quibi insiders explain how its Hollywood roots led to a traditional approach to mobile TV: 'If it can be on YouTube, it can't be on Quibi'

"If it can be on YouTube, it can't be on Quibi," the startup's founder Jeffrey Katzenberg is known to say.
Media 2020-06-21T23:01:00Z

INFLUENCER MARKETING 2020: Why brands can't get enough of an $8 billion ecosystem driven by Kardashians, moms, and tweens

Business Insider Intelligence explores how influencer marketing is maturing, and how brands can effectively navigate a changing and expanding market.
Premium Advertising 2020-06-21T14:55:40Z

Meet the 31 executives leading Omnicom, the world's most valuable advertising network, during a global pandemic and recession

Omnicom Group includes more than 200 agencies in 100 countries. Its performance has surpassed rivals like WPP and Publicis in recent years.
Media 2020-06-21T13:03:00Z

THE SVOD SHAKEOUT REPORT: A massive media shakeout is on the horizon — here are the key trends, players, and how we think it will play out

This report predicts how major services will fare in the streaming wars, including Apple TV+, Disney+, HBO Max, Netflix, Amazon Prime Video, and Hulu.
Media 2020-06-21T11:02:00Z

Get a sneak peek into the most trusted social media platforms of 2019

Get a peek into our Digital Trust Rankings by downloading a FREE preview of our 2019 Digital Trust Enterprise Edge Report!
Media 2020-06-20T22:05:00Z

THE ESPORTS ECOSYSTEM: The key players and trends driving the red-hot, fast-growing esports space that's on track to surpass $1.5 billion by 2023

Business Insider Intelligence provides a comprehensive breakdown of the key players involved in the fast-growing esports space.
Premium Tech 2020-06-20T18:13:36Z

Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'

Multiple Black employees who had worked on Pinterest's ad-sales team described being fired or "pushed out" of the company with no explanation.
Premium Advertising 2020-06-20T12:15:00Z

Inside sports media startup The Athletic, where writers describe mounting pressure as subscription growth slows, ad revenue dries up, and live sports come to a halt

The site has laid off 8% of its journalists, or 46 people, as the coronavirus crushes sports media companies.
Media 2020-06-20T12:10:00Z

The top 9 shows on Netflix and other streaming services this week

The most in-demand streaming TV shows this week include Netflix's "13 Reasons Why" and DC Universe's "Stargirl."
Media 2020-06-19T21:01:00Z

Get a sneak peek into the most trusted social media platforms of 2019

Get a peek into our Digital Trust Rankings by downloading a FREE preview of our 2019 Digital Trust Enterprise Edge Report!
Media 2020-06-19T20:07:01Z

AMC will now require guests wear masks, reversing earlier decision after backlash

The theater chain, which operates some 600 cineplexes, said Thursday it would not require masks to avoid "political controversy."
Premium Advertising 2020-06-19T15:58:43Z

More than 300 Red Bull employees signed a letter expressing 'concern' about the company's response to Black Lives Matter and asking for 'internal action.' Read their note to executives.

The letter titled 'Representation Matters at Red Bull' asked the company to say what 'public stance and action' it planned.
Media 2020-06-19T14:01:00Z

Connected TV Trends 2020 Roundup

Advertiser investment in connected TV is ramping up quickly as more inventory becomes available, with YouTube, Hulu and Roku dominating the landscape.
Media 2020-06-19T13:10:00Z

The top 9 movies on Netflix this week, from 'Da 5 Bloods' to '365 Days'

Director Spike Lee's "Da 5 Bloods" surged up the Netflix charts this week after it debuted on Friday.
Media 2020-06-19T06:00:00Z

THE SVOD SHAKEOUT REPORT: A massive media shakeout is on the horizon — here are the key trends, players, and how we think it will play out

This report predicts how major services will fare in the streaming wars, including Apple TV+, Disney+, HBO Max, Netflix, Amazon Prime Video, and Hulu.
Media 2020-06-19T00:00:00Z

THE CONTENT MODERATION REPORT: Social platforms are facing a massive content crisis — here's why we think regulation is coming and what it will look like

This report analyzes a pressing issue currently facing social platforms — content moderation — and lays out how we expect the debate to evolve.
Media 2020-06-18T20:00:00Z

The Stories Slide Deck: How Stories stack up across social platforms

Business Insider Intelligence has compiled a slide deck that looks into how Stories work on Instagram and Snapchat, and how brands and publishers should be using the Stories feature to reach their audiences.
Executive Lifestyle 2020-06-18T19:18:00Z

J.K. Rowling is worth at least $670 million, though some say she's a billionaire. Take a look at how the controversial makes and spends her fortune.

J.K. Rowling, who was on welfare while writing the first Harry Potter book, has put much of her fortune to UK real estate, taxes, and charity.

The agency behind Biden's Instagram influencer campaign strategy explains why its approach is the opposite of Bloomberg's meme-buying spree

Business Insider spoke with the influencer-marketing agency supporting the Biden campaign's Instagram strategy in the 2020 election.
Premium Media 2020-06-18T17:53:00Z

How much a college YouTube influencer with 30,000 subscribers earns per month and what she made from her most popular video, which was about moving into her sorority

Amanda Ramirez, a college senior, is part of a rising trend of YouTubers becoming famous for sharing their college experiences.
Premium Media 2020-06-18T17:21:00Z
Media 2020-06-18T16:48:31Z

Zack Snyder shared the first teaser for his HBO Max 'Justice League' cut and it introduces a new villain

"Zack Snyder's Justice League" will debut on WarnerMedia's new streaming service, HBO Max, next year.
Media 2020-06-18T15:36:00Z

7 streaming TV shows that are trending this week, from Netflix's 'Dating Around' to Hulu's 'Love, Victor'

The streaming TV shows gaining the most momentum this week include Hulu's "Love, Simon" spinoff, "Love, Victor."
Premium Media 2020-06-18T15:25:00Z

Quibi's tech is meant to be a creative game-changer, but some show creators say they struggle with its extra production requirements

Quibi touts its Turnstyle technology, which changes the video orientation when users rotate their smartphones, as a way to reimagine storytelling.
Media 2020-06-18T15:01:00Z

AI IN CONTENT MARKETING: How leading marketers are taking advantage of AI to accelerate content generation, better understand content performance, and refine content promotion

This report examines the current and potential role AI-based tools can play in enhancing an organization's content marketing efforts.
Media 2020-06-18T14:26:00Z

US Upfront TV ad spending will dip $5.5 billion for 2020-2021 season

US upfront TV ad spending will drop 27.1% in the 2020-2021 season, a $5.5 billion difference year-on-year, amid difficult economic conditions.
Media 2020-06-18T12:10:39Z

A TikTok mansion in turmoil, YouTube rebrands FameBit, and the investors funding creator businesses

This week's rundown includes YouTube creators' monthly incomes from the platform and how the pandemic has shifted marketing strategies and plans.
Insider Intelligence 2020-06-18T09:02:00Z

The latest mobile trends to know in 2020 including 5G technologies, privacy regulations, mobile & video advertising

People now spend more time on their phones than TVs - and businesses are taking notice. See the latest mobile trends covering technologies, regulations, advertising and what brands need to know.
Premium Advertising 2020-06-17T20:46:17Z

Advertisers: If you actually care about the Black Lives Matter movement, pull your ads from Fox News

If brands truly care about the Black community, they should start with "defunding" Fox News, columnist Mike Shields argues.
Loading Something is loading.
View more