It's making bets on nontraditional PR services like e-commerce and ad buying.

Walgreens says it's already run "hundreds" of campaigns through its advertising arm.

This is an in depth look at the podcast industry, focusing specifically on key drivers of its recent boom and the audiences pushing it to new heights.

Google's US digital ad revenues will decline for the first time since eMarketer began estimating ad revenues at the world's leading digital publisher.

Business Insider's top advertising and media stories for December 4.

You have to wonder if TV gets its targeting act together if there will be any people under 60 worth targeting, as many cut the cord during COVID-19.

Warner Bros. announced an unprecedented distribution plan for its 2021 theatrical slate on Thursday.

Discovery+ will launch January 2021, giving instant access to HGTV, the Food Network, Animal Planet and more. Here's how the firm paid execs in 2019.

They're the firms that are best adapting to challenges like changes in consumer behavior and ad-targeting practices.

TikTok's North America product strategy lead Gabriel Nicolau walks through the company's eight marketing products, including its six ad solutions.

For some companies, there's a light at the end of the tunnel in streaming media growth.

21 insiders say the agency struggled to deal with the rise of digital and the aftermath of a legal scandal that grabbed headlines around the world.

Thompson's daily newsletter is beloved in Silicon Valley. By one estimate, his solo enterprise will make more than $3 million in revenue this year.

Hulu's "Animaniacs" reboot has found an audience, but Disney's "The Mandalorian" is still the biggest series in the US by a wide margin.

Experts speculated that podcast giant Wondery and monetization platform Headgum could be ripe for acquisition.

These executives are helping CEO Mark Read transform the global agency network amid competitive threats from digital platforms and consultancies.

IQ Advantage, a talent-management firm, promised to help influencers secure brand deals. But there was a catch: a $299 deposit.

The Chart of the Day newsletter is a daily email packed with data and key statistics on the biggest trends in today's most disruptive industries.

This week's rundown includes how much money a YouTube creator with 200,000 subscribers makes a month.

Business Insider asked eight digital media experts to predict which digital media companies that could get acquired in the coming months.

This report examines how the OTT sports landscape is expanding and fragmenting, and how the fan experience is evolving on digital services.

Business Insider Intelligence provides a comprehensive breakdown of the key players involved in the fast-growing esports space.

This report examines the current and potential role AI-based tools can play in enhancing an organization's content marketing efforts.

Erin Winters shared with Business Insider how much money she makes as an influencer and how she grew her YouTube channel.

Business Insider's top advertising and media stories for December 3.

Talent managers and agents who work with YouTube creators, Instagram influencers, and TikTok stars shared examples of a Fashion Nova campaign ask.

Get a peek into our Digital Trust Rankings by downloading a FREE preview of our 2019 Digital Trust Enterprise Edge Report!

Not all influencers sign with managers, but for those being approached by agencies or are looking to sign with management, here's what to know.

Bon Appétit readers are slamming the publication for its "take" on soup joumou, with one calling the recipe "disrespectful."

Business Insider is launching a list of the top talent managers for YouTube creators. Please submit your ideas by December 10.

Wondery is the world's largest independent podcast publisher, and a deal could signal Amazon's deeper foray into audio.

They include new ad sellers like Instacart and TikTok and traditional media companies like NBCUniversal and Condé Nast.

The most anticipated TV shows returning in December include Netflix's "Big Mouth," Amazon's "The Expanse," and Showtime's "Shameless."

With so much chatter around its early success and possible demise, TikTok has regularly made its way into investor calls this year.

Facebook's Kustomer acquisition could provide businesses with more data and help build consumer confidence as social commerce slowly gains traction.

Everything to know about the hot practice areas that are boosting firms' revenue, how to get hired, and what firms pay.

Business Insider spoke with 8 influencers on social media who shared the exact media kits they use to land sponsorships, which include rates.

Amazon's ad business is projected to top $17 billion in 2020, but other retailers like Walmart and Instacart are trying to chip away at its dominance.

These pros come from traditional ad agencies and consulting companies, production companies expanding into marketing, and specialty agencies.

They include names from venture capital firms, SaaS companies, startups, established PR firms, and small agencies.

This report examines the expanding range of ad-supported OTT services in the US, including both free and paid services; and how both consumers and advertisers are approaching them as contenders for their time and money.

Amazon will increase its U.S. ad revenue to $13 billion this year, growing 23.5% when compared to 2019.

In this week's Insider Advertising: The year in media losses, SPACs eye digital media, November's top stories.

CBS All Access' upcoming adaptation of Stephen King's "The Stand" is the most anticipated TV series debuting in December.

CeCe Vu is the lead for fashion and beauty partnerships on TikTok, where she works closely with brands and creators on making viral content.

Salesforce and Slack are in late-stage discussions of an acquisition, with Slack potentially providing Salesforce a goldmine of first-party data.

The people running the biggest media firms made an average of $20 million in 2019. Here are the details of the compensation payouts.