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Premium Media 2020-12-04T14:50:34Z
Maya Lee

14 YouTube creators explain how much money they make from their videos, including one who earned $140,000 in a single month

Creators who are a part of YouTube's Partner Program can monetize their YouTube videos with ads and they receive a paycheck every month.
Premium Media 2020-12-04T14:42:25Z
andy forssell

HBO Max's chief breaks down the seismic decision to stream all 2021 Warner Bros. movies as they hit theaters and responds to speculation about 2022 and beyond

Andy Forssell, the EVP of direct-to-consumer at WarnerMedia, talked to Business Insider about Warner Bros.' major announcement.
Premium Media 2020-12-04T14:30:32Z
The McFarlands TikTok

A goofy TikTok dad and his sons have gained 2 million followers and turned their comedy 真人百家家乐网站home videos into a business making thousands of dollars per brand deal

The McFarlands have over 2 million TikTok followers and have turned their comedic short-form videos into a business.
Premium Advertising 2020-12-04T13:33:15Z
Premium Advertising 2020-12-04T13:20:35Z

How Walgreens plans to take on rivals like Walmart and CVS for a piece of the $17 billion retail ad pie

Walgreens says it's already run "hundreds" of campaigns through its advertising arm.
Media 2020-12-04T10:01:00Z

PODCAST INDUSTRY REPORT: Podcasting will be a $1 billion industry by 2021 — here's how Spotify, Apple, and others are innovating to make it happen and where brands fit in

This is an in depth look at the podcast industry, focusing specifically on key drivers of its recent boom and the audiences pushing it to new heights.
Media 2020-12-04T01:01:00Z

Google US ad revenues are projected to decline 5.3% in 2020

Google's US digital ad revenues will decline for the first time since eMarketer began estimating ad revenues at the world's leading digital publisher.
Advertising 2020-12-03T22:26:33Z

Warner Bros. movies are coming to HBO Max

Business Insider's top advertising and media stories for December 4.
Premium Advertising 2020-12-03T22:05:38Z

TV advertising needs to move a lot faster to fix its targeting problems if it wants to beat YouTube and TikTok to mainstream ad budgets

You have to wonder if TV gets its targeting act together if there will be any people under 60 worth targeting, as many cut the cord during COVID-19.
Media 2020-12-03T19:57:44Z

In a major blow to US theaters, Warner Bros. announces that all of its movies in 2021 will debut on HBO Max the same day they arrive in cinemas

Warner Bros. announced an unprecedented distribution plan for its 2021 theatrical slate on Thursday.
Premium Media 2020-12-03T18:48:38Z

Discovery just announced the launch of its own streaming service, joining other streaming giants Disney, Netflix, and Hulu. Here's how the media giant pays its executives.

Discovery+ will launch January 2021, giving instant access to HGTV, the Food Network, Animal Planet and more. Here's how the firm paid execs in 2019.
Premium Advertising 2020-12-03T17:49:48Z

The 18 hottest adtech companies of 2020

They're the firms that are best adapting to challenges like changes in consumer behavior and ad-targeting practices.
Premium Media 2020-12-03T17:39:10Z

The 6 ways to run ads on TikTok and what type of brands each is targeted toward, according to the company's North America product lead

TikTok's North America product strategy lead Gabriel Nicolau walks through the company's eight marketing products, including its six ad solutions.
Premium Media 2020-12-03T16:45:04Z

2020 was one of the worst years for big media. We crunched the numbers and found out who had the biggest losses from the pandemic.

For some companies, there's a light at the end of the tunnel in streaming media growth.
Advertising 2020-12-03T16:17:33Z

The story behind the collapse of advertising's oldest agency, J. Walter Thompson

21 insiders say the agency struggled to deal with the rise of digital and the aftermath of a legal scandal that grabbed headlines around the world.
Premium Media 2020-12-03T15:23:00Z

How Stratechery founder Ben Thompson built a one-person newsletter that generates about $3 million and became the envy of journalists

Thompson's daily newsletter is beloved in Silicon Valley. By one estimate, his solo enterprise will make more than $3 million in revenue this year.

The best offers from Insider Coupons

Media 2020-12-03T15:09:21Z

The top 9 streaming TV shows this week, from Disney Plus' 'The Mandalorian' to Hulu's 'Animaniacs'

Hulu's "Animaniacs" reboot has found an audience, but Disney's "The Mandalorian" is still the biggest series in the US by a wide margin.
Premium Advertising 2020-12-03T15:03:55Z

The podcast market is booming. Here are 5 audio firms that could be acquired next and who might buy them.

Experts speculated that podcast giant Wondery and monetization platform Headgum could be ripe for acquisition.
Premium Advertising 2020-12-03T14:26:41Z

Meet the 25 power players who are trying to turn around WPP, the world's biggest ad holding company

These executives are helping CEO Mark Read transform the global agency network amid competitive threats from digital platforms and consultancies.
Premium Media 2020-12-03T14:25:14Z

'I believe I got scammed': Influencers say a talent-management firm required they pay $299 'deposits' up front and wouldn't refund them. Then it shut down.

IQ Advantage, a talent-management firm, promised to help influencers secure brand deals. But there was a catch: a $299 deposit.
Media 2020-12-03T14:00:00Z

Sign up for the Chart of the Day Newsletter

The Chart of the Day newsletter is a daily email packed with data and key statistics on the biggest trends in today's most disruptive industries.
Media 2020-12-03T13:14:01Z

Influencers say a talent-management firm took $299 'deposits' up front but failed to deliver on promises and didn't refund them

This week's rundown includes how much money a YouTube creator with 200,000 subscribers makes a month.
Premium Media 2020-12-03T10:44:27Z

10 digital media companies that are hot acquisition targets, including TheSkimm and FuboTV

Business Insider asked eight digital media experts to predict which digital media companies that could get acquired in the coming months.
Media 2020-12-03T10:00:00Z

THE SPORTS STREAMING ECOSYSTEM: How sports are going over-the-top and eroding the last bastion of pay-TV

This report examines how the OTT sports landscape is expanding and fragmenting, and how the fan experience is evolving on digital services.
Media 2020-12-03T01:00:00Z

THE ESPORTS ECOSYSTEM: The key players and trends driving the red-hot, fast-growing esports space that's on track to surpass $1.5 billion by 2023

Business Insider Intelligence provides a comprehensive breakdown of the key players involved in the fast-growing esports space.
Media 2020-12-02T23:00:00Z

AI IN CONTENT MARKETING: How leading marketers are taking advantage of AI to accelerate content generation, better understand content performance, and refine content promotion

This report examines the current and potential role AI-based tools can play in enhancing an organization's content marketing efforts.
Premium Media 2020-12-02T22:29:41Z

A YouTube star with over 200,000 subscribers explains how much money she's made each month in 2020

Erin Winters shared with Business Insider how much money she makes as an influencer and how she grew her YouTube channel.
Advertising 2020-12-02T21:55:29Z

Amazon eyes podcast company Wondery

Business Insider's top advertising and media stories for December 3.
Premium Media 2020-12-02T21:27:09Z

Leaked Fashion Nova campaign briefs reveal what it's offering to pay influencers for sponsored content, which some managers say is far below market rate

Talent managers and agents who work with YouTube creators, Instagram influencers, and TikTok stars shared examples of a Fashion Nova campaign ask.
Media 2020-12-02T21:04:00Z

Get a sneak peek into the most trusted social media platforms of 2019

Get a peek into our Digital Trust Rankings by downloading a FREE preview of our 2019 Digital Trust Enterprise Edge Report!
Media 2020-12-02T20:39:03Z

What influencers should know before signing with a talent manager and red flags to look out for, according to industry experts

Not all influencers sign with managers, but for those being approached by agencies or are looking to sign with management, here's what to know.
Media 2020-12-02T19:35:33Z

Bon Appétit is facing internet backlash and hundreds of one-star reviews for its version of the traditional Haitian dish soup joumou

Bon Appétit readers are slamming the publication for its "take" on soup joumou, with one calling the recipe "disrespectful."
Media 2020-12-02T18:56:52Z

Seeking nominations for the top talent managers for YouTube creators in 2020

Business Insider is launching a list of the top talent managers for YouTube creators. Please submit your ideas by December 10.
Tech 2020-12-02T18:49:18Z

Amazon is reportedly considering buying Wondery in a deal that could value the podcast startup at $300 million

Wondery is the world's largest independent podcast publisher, and a deal could signal Amazon's deeper foray into audio.
Premium Advertising 2020-12-02T18:44:39Z

Advertisers are spending again — here are 16 companies that are benefitting the most, from Hulu to TikTok

They include new ad sellers like Instacart and TikTok and traditional media companies like NBCUniversal and Condé Nast.
Media 2020-12-02T17:05:08Z

The 5 most anticipated TV shows returning in December

The most anticipated TV shows returning in December include Netflix's "Big Mouth," Amazon's "The Expanse," and Showtime's "Shameless."
Premium Media 2020-12-02T16:37:48Z

How TikTok has impacted industries ranging from music to retail to cybersecurity in 2020, according to an analysis of hundreds of executive interviews

With so much chatter around its early success and possible demise, TikTok has regularly made its way into investor calls this year.
Media 2020-12-02T14:35:00Z

Facebook buys customer service startup Kustomer, aiding its social commerce play

Facebook's Kustomer acquisition could provide businesses with more data and help build consumer confidence as social commerce slowly gains traction.
Advertising 2020-12-02T13:33:40Z

The public relations industry is going through big changes — here's the latest on pay, hiring, and hot growth areas

Everything to know about the hot practice areas that are boosting firms' revenue, how to get hired, and what firms pay.
Premium Media 2020-12-02T13:31:28Z

8 media kits that got influencers brand sponsorship deals on YouTube, Instagram, and TikTok

Business Insider spoke with 8 influencers on social media who shared the exact media kits they use to land sponsorships, which include rates.
Advertising 2020-12-02T13:30:23Z

Inside Amazon: Everything we know about the e-commerce giant's growing advertising business

Amazon's ad business is projected to top $17 billion in 2020, but other retailers like Walmart and Instacart are trying to chip away at its dominance.
Advertising 2020-12-02T13:26:42Z

2020's up and comers of advertising from firms like Droga5, BBH LA, and Laundry Service

These pros come from traditional ad agencies and consulting companies, production companies expanding into marketing, and specialty agencies.
Advertising 2020-12-02T13:13:50Z

The top technology PR people to know in 2020

They include names from venture capital firms, SaaS companies, startups, established PR firms, and small agencies.
Media 2020-12-02T02:02:00Z

THE AVOD ECOSYSTEM: As cord-cutting shifts the revenue model of media companies, the ad-supported streaming space is poised to take off — here are the key players brands need to know, and how to work with them

This report examines the expanding range of ad-supported OTT services in the US, including both free and paid services; and how both consumers and advertisers are approaching them as contenders for their time and money.
Media 2020-12-02T01:01:00Z

Amazon's ad revenue in 2020 is set to grow 23.5% despite the pandemic

Amazon will increase its U.S. ad revenue to $13 billion this year, growing 23.5% when compared to 2019.
Advertising 2020-12-02T00:23:11Z

Assessing the media damage in 2020

In this week's Insider Advertising: The year in media losses, SPACs eye digital media, November's top stories.
Media 2020-12-01T19:46:40Z

The 5 most anticipated new TV shows coming in December

CBS All Access' upcoming adaptation of Stephen King's "The Stand" is the most anticipated TV series debuting in December.
Premium Media 2020-12-01T15:31:09Z

A TikTok exec who holds 'growth strategy sessions' with brands explains her key takeaways for using the platform effectively

CeCe Vu is the lead for fashion and beauty partnerships on TikTok, where she works closely with brands and creators on making viral content.
Media 2020-12-01T14:57:19Z

A Slack tie-up would be Salesforce's biggest-ever acquisition

Salesforce and Slack are in late-stage discussions of an acquisition, with Slack potentially providing Salesforce a goldmine of first-party data.
Premium Media 2020-12-01T14:26:08Z

Big media compensation revealed: From less than $100,000 to more than $100 million, here's how much executives from Fox, Netflix, News Corp., Disney, and more made in 2019

The people running the biggest media firms made an average of $20 million in 2019. Here are the details of the compensation payouts.
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